Loading...
In response to the nationwide closure of over 100 physical branches, Standard Bank partnered with VR360 to develop a photorealistic 3D branch model and immersive VR game. Demonstrating the simplicity and speed of smartphone banking across all demographics.
See how participants engaged with the virtual bank branch and transitioned from queuing at physical counters to instant smartphone banking.
In response to the closure of more than 100 physical bank branches across South Africa, Standard Bank sought an innovative method to demonstrate the benefits of digital banking. The objective was clear: prove how effortless financial transactions can be performed anywhere via a smartphone.
We developed a custom-engineered Virtual Reality game deployed on high-fidelity headsets. By placing users inside an authentic 3D bank branch, players tackled traditional queue tasks before experiencing the instantaneous power of completing the exact same tasks in seconds on a virtual mobile device.
Engaged millennials, corporate executives, and older customers hesitant about online banking.
Laser-precise spatial scans recreated branch furniture, signage, tellers, and lighting fidelity.
Custom gaming environment proving the speed of mobile banking over branch visits.
Get in touch with our Johannesburg team to explore custom Virtual Reality, Augmented Reality, 360° video filming, and software solutions.