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Founded in 1948 by Rudolf Dassler, Puma has evolved from a pioneering athletic company into a global cultural icon. Exploring seven decades of groundbreaking footwear technology, elite athletic endorsements, and the future of virtual retail experiences.
Puma joined forces with VR360 to craft immersive retail and trade showcases around their flagship IGNITE foam and iconic RS (Running System) technology lines.
Consumers stepped into high-energy virtual athletic arenas, feeling the responsive rebound dynamics and structural aerodynamics of high-performance footwear.
Puma Running System Retail Experience
Dynamic retail activations in Johannesburg and Cape Town generating massive consumer engagement and measurable uplift in store foot traffic.
Puma IGNITE foam delivers exceptional energy return and responsive cushioning. Combined with Running System (RS) heritage tech, footwear provides superior stability across sport and street wear.
Retail shoppers in flagship Puma stores explore explosive product deconstructions, inspecting midsole cell chambers and carbon-fiber plates in 3D.
Celebrity athlete launches and media previews equipped with custom Puma-branded VR gear for high-impact social media coverage.
Get in touch with our Johannesburg team to explore custom Virtual Reality, Augmented Reality, 360° video filming, and software solutions.