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Partnered with financial titan Old Mutual to create an immersive travel activation using photorealistic Brink Traveler VR simulations. Transporting participants across global destinations while highlighting the safety and peace of mind of comprehensive travel insurance.
In the dynamic intersection of financial services and experiential technology, Old Mutual collaborated with VR360 to craft an exceptional virtual reality activation designed to unveil global travel adventures in a groundbreaking way.
Harnessing advanced photorealistic software within high-end headsets, participants explored iconic natural wonders and vibrant international destinations without ever leaving the event hall. From the sunlit beaches of Southeast Asia to the historic monuments of Europe, attendees experienced the vivid sights and acoustic ambience of dream destinations.
Instead of just explaining insurance policy details, attendees felt the exhilaration of travel first-hand.
Highlighted how Old Mutual travel insurance safeguards adventurers across medical, flight, and baggage risks.
Transporting clients into 3D destinations to inspire future holidays backed by Old Mutual travel cover.
Travel insurance is difficult to market through pamphlets; VR connects emotionally by immersing customers in the actual destinations they dream of visiting.
Positions the financial services brand as a forward-thinking, caring travel partner rather than a rigid corporate institution.
While inside the VR headset, clients give 100% focused attention to the brand experience, completely shielded from trade show distractions.
VR360 curates, sideloads, and customizes software like Brink Traveler to map directly to client destination portfolios.
We manage logistics, sanitation, charging stations, and trained on-site staff so corporate marketing teams can focus entirely on leads.
Dramatically higher dwell time, elevated lead capture rates, and unforgettable brand recall that drives conversion long after the event.
Get in touch with our Johannesburg team to explore custom Virtual Reality, Augmented Reality, 360° video filming, and software solutions.