Interactive Automotive VR Experience

MINI:Virtual Reality Tour

Step into the future of automotive exploration with MINI’s Virtual Reality Tour. This cutting-edge experience redefines how you interact with MINI vehicles, offering a dynamic and immersive way to explore the brand’s innovative lineup from the comfort of your own home or a dedicated MINI showroom.

Explore MINI Experience Contact VR360

Featured Showcase

360° Digital Twin

MINI Virtual Reality Tour

360° Immersion

Full Cabin & Exterior Walkthrough

Virtual Test Drive

Simulated Performance & Handling

Configurator

Real-Time Trims & Color Options

Next-Generation Showroom

Experience Innovation: What is the MINI Virtual Reality Tour?

The MINI Virtual Reality Tour is an advanced digital experience designed to showcase MINI’s range of vehicles in a fully interactive virtual environment. Utilizing the latest in virtual reality (VR) technology, this tour allows you to explore MINI cars in stunning detail, providing a comprehensive overview of their features, design, and go-kart performance.

Whether you are a prospective buyer, a MINI enthusiast, or curious about the latest automotive technology, the tour provides a comprehensive and engaging way to explore MINI’s offerings without leaving your home.

Interactive Automotive VR

Redefining How Drivers Explore MINI Vehicles

Omni-Platform Accessibility

Interactive Innovation, Real-Time Specs & Expert Guidance

Learn about the latest innovations in driving assistance, infotainment systems, and safety features with intuitive controls. Access real-time specifications, fuel efficiency metrics, and technical performance insights to make well-informed buying decisions.

Throughout the tour, benefit from virtual guidance by MINI experts who provide detailed explanations and answer technical questions as you navigate the experience.

The MINI Virtual Reality Tour is accessible across three flexible touchpoints: online via desktop and web browsers, in-showroom at dedicated dealer VR stations, and on-the-go through the dedicated mobile app.

Online WebXR exploration from any desktop or mobile browser

In-showroom VR stations for high-fidelity dealership test drive simulations

Real-time vehicle specifications, options comparison, and pricing data

Virtual expert assistance guiding shoppers through features and finance packages

Build a Virtual Automotive Showcase

Strategic Focus

Key Features of the MINI Virtual Reality Experience

360-Degree Exploration

Immerse yourself in a 360-degree view of MINI vehicles. Virtually walk around and inside each model to appreciate its design, craftsmanship, and interior ergonomics rendered in lifelike high definition.

Customizable Views & Colors

Tailor the tour to your preferences by selecting different vehicle models, roof combinations, colors, and interior packages. Compare options side-by-side to find your ideal configuration.

Virtual Test Drives & Dynamics

Experience the thrill of driving a MINI through simulated test drives across varying road surfaces and weather environments to feel how each chassis performs.