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Commissioned by BBC Global News Ltd to produce bespoke virtual reality viewers for their high-profile “Be Everywhere” trade campaign, unveiled at Cannes Lions on La Croisette.
Using the latest in virtual reality technology, BBC Global News Ltd launched a dramatic interactive trade campaign to showcase how it delivers personal, portable, and on-demand news for the digital age.
Premiered at Cannes Lions in the BBC World News pop-up studio space (Cabana 20/21 on La Croisette), "Be Everywhere" utilized bespoke direct-mail virtual reality viewers dispatched to media agencies and executive advertisers across all corners of the globe.
“The ethos of Be Everywhere is digital innovation in all aspects of our work and I am delighted we are bringing this campaign to life in such a unique way. Exploiting developing technologies in this manner really illustrates our digital offer, demonstrating first-hand what the BBC can do.”
BBC Be Everywhere Hardware
VR360 manufactured bespoke, high-finish virtual reality viewers complete with high-transmission biconvex optics, magnetic triggers, and full-bleed corporate branding for the international "Be Everywhere" launch.
Get in touch with our Johannesburg team to explore custom Virtual Reality, Augmented Reality, 360° video filming, and software solutions.