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We created the first-of-its-kind interactive virtual reality walkthrough for Automechanika at the Nasrec Expo Centre in Johannesburg, opening Southern Africa's automotive aftermarket to international trade buyers.
Automechanika Johannesburg stands as the premier business-to-business meeting place for the automotive sector across Southern Africa. Organised by Messe Frankfurt, the exhibition presents the entire value chain in the automotive aftermarket from point-of-sale to reconditioning and recycling.
Our 360° virtual tour enabled remote delegates and international procurement managers who could not travel to Johannesburg to navigate from stand to stand, review supplier equipment, and experience the scale of the Nasrec Expo Centre as if physically present.
Sub-Saharan Automotive Aftermarket Gateway
Automechanika is one of the most successful international trade fair brands in history, representing over 45 years of heritage, 16,000 exhibitors, and 600,000 commercial trade visitors globally.
By augmenting the physical trade fair with interactive VR documentation, exhibitors gain a digital sales showroom that works across international time zones long after the exhibition floor is packed down.
Get in touch with our Johannesburg team to explore custom Virtual Reality, Augmented Reality, 360° video filming, and software solutions.