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Commissioned by Amarula to deliver custom branded Google Cardboard virtual reality headsets and an immersive 360° narrative journey—taking consumers from the wild marula trees to the maturation cellars.
Google Cardboard revolutionized consumer virtual reality by transforming any modern smartphone into a personal stereoscopic VR display. To ensure the “Made from Africa” campaign achieved nationwide immersion, VR360 designed and manufactured custom Amarula-branded Google Cardboard headsets distributed to media, retail partners, and brand experiential activations.
Each viewer was precisely dye-cut, branded with Amarula's distinctive African heritage palette, and packaged flat-packed with high-grade biconvex lenses for instantaneous assembly and seamless consumer engagement.
Custom optical viewer manufactured for nationwide media packs and consumer tasting events.
Full-bleed custom print wrap with optical calibration for maximum smartphone field-of-view.
Get in touch with our Johannesburg team to explore custom Virtual Reality, Augmented Reality, 360° video filming, and software solutions.