The Chery Virtual Reality tour was created in 2011 at the Johannesburg International Motor Show at the Nasrec Expo Center. In the tour above you can get a quick glance of the Chery exhibition at the motor show, and even view some of the cars that Chery had on display at the show.
In the full Johannesburg Motor Show Virtual Reality Tour, you can walk through the whole show, from one brand to the next and view most of the cars that was on display at the show, by just walking from one Automotive Manufacturer to the next.
Virtual Reality in the Automotive Industry
Over the last few years there has been an increased emphasis on developing completely digital retail stores in city centres, making car purchasing more accessible to the consumer.
The London Audi City showroom in Green Park, for example, is the smallest Audi dealership in the UK, measuring 420 sq m and featuring around four vehicle models, but it’s proved size is not important; it’s been a huge success.
Interestingly, 50 per cent of customers in the first half of 2013 ordered vehicles at the store without a physical test drive, having ‘experienced’ their future car in an entirely virtual environment. Studies suggest that about five per cent of all cars will be sold online by 2020.
Hyundai has innovated by opening a pop-up in Bluewater shopping centre. Called Rockar Hyundai, the digital store integrates in-store, online and mobile platforms, allowing guests to research, book a test drive, obtain a price for their old car, choose a payment option, purchase and organised a service of their car all at the touch of a button.
Virtual Reality the ultimate means of showcasing cars on the internet!
The ultimate way of selling cars is to get a person behind the steering wheel of the car, here he can touch the car, view the car and smell the interior of the car. This is of course not possible on the internet and most automotive companies still rely on photographs to advertise and sell their cars online. Research have shown that cars advertised with photographs sell better than cars without photographs.
The real game changer for the automotive market is virtual reality. VR enables dealers to showcase models conveniently wherever the customer wants – in a boutique shop, or shopping centers, in customers’ living rooms, or at work. And there are no constraints; entire model line-ups can be shown – past current and future – with an infinite number of optional configurations.
By pure numbers and accessibility we envisage that more and more people will buy cars from dealerships straight from only experiencing the cars in virtual reality.
“Virtual reality is the sleeping giant that could be another disrupter to significantly improve car shopping, the test drive and brand as well as dealer experiences,” Joe Richards, director of research and market intelligence for Cox Automotive, said in an email. Cox, which owns car-shopping websites Kelley Blue Book and Autotrader, recently began studying how automakers can effectively use VR for a forthcoming report.
It is just a matter of time for Virtual Reality to become dealerships best sales generating system, and companies jumping first are most-likely going to become the online leaders in selling cars online!